Product Display & Merch Rules

3. Product Display Case & Merchandising Rules
Category: Brand Standards | Audience: Front-of-House / Shift Leads | Authority: Corporate (Read-Only)

Overview
Our display case is our primary sales engine. A messy, uneven, or sparse display directly lowers store revenue. This article outlines the exact corporate merchandising visual guidelines that must be maintained from open until close.

Visual Layout & Alignment

• The Golden Triangle: The highest-margin, limited-edition flavors must always be placed in the center row of the display case at direct eye level.
• Spacing: Every single cookie batch must be spaced exactly two inches apart on the presentation trays. Use the custom display spacer tool kept under the front counter.
• Tagging: Flavor identity tags must be placed perfectly straight in front of their corresponding tray. Never allow handwritten or altered tags in the case.

Quality & Freshness Control

• The Symmetry Rule: If a cookie is misshapen, missing its center filling, or slightly over-browned, it must never be placed in the display case. Route these immediately to the "Staff / Sample" tray in the back.
• Replenishment Threshold: Never let a display tray drop below three active units. When a flavor hits the three-unit mark, immediately call out to the baking station for a fresh batch pull.
• Condensation Control: Use a clean microfiber cloth to wipe down the exterior and interior glass surfaces every 30 minutes to eliminate smudges and fingerprint fog.

How do you want to handle the next set of content? I can generate the next three articles for the Local Manager Category (focusing on local operations, scheduling, and cash management) or look at the Staff Troubleshooting Guides.